A Question of Padel

Episode 4: What does padel's current image mean for the sport's future? With Ben Nichols (part 1)

The question: What does padel's current image mean for the sport's future?
Hosted by Emily Kilner, a presenter, host and commentator, we chat to Ben Nichols. The founder of Padel22, coined as the 'world's leading PR & Comms consultancy for the New Padel World', alongside roles in Proprty+Padel, Cage91 Co, Club Aguilas, The Anglo American Cup, Insider22... Ben knows what's what in the emerging padel scene, and has witnessed the growth, challenges and worked with the leaders at the forefront directly. We chat in detail about the image of Padel in emerging markets, particularly in the UK, including the celebrity aspect, accessibility and pricing, market maturity and the roles of federations in positioning padel alongside tennis. We particularly hone in on the image of padel in the media, and how to tap into sources and celebrity elements to drive awareness and benefit the sport, rather than hinder it's attraction. 
A must listen for invaluable insights into the state of padel in the New World, and how to tap into the opportunities presented by it's current image, to ensure growth continues in the future. 
 

Episode 3: How do you build a community at a padel club? With Sam McKibbin

The question: How do you build a community at a padel club? 
Hosted by Emily Kilner, a padel presenter, host and commentator, we chat to Sam McKibbin, an Irish national team padel player and club manager, boasting a huge amount of experience and success stories across multiple countries in his padel career. We dive into the basics behind creating a community at a club, starting from the moment a player walks through the door to the most important physical aspects of clubs to foster the right environment, and the kind of team needed to bring that feeling to life. Do you want to understand how to make members feel valued, get further into the details of what we can learn from Spain & Sweden, and how to find your identity as a club to create an environment players want to come back to time and time again? If yes, then Sam's candid, honest storytelling is a must listen. 

Episode 2: What is the role of social media in the growth of Padel? With Holly Brazier

The question: What is the role of social media in the growth of padel? 
Hosted by Emily Kilner, a sports presenter, host and commentator, we chat to Holly Brazier. Open any form of social media these days and you are bound so see something to do with padel. Brands are jumping on the trend and it feels like there's a new business or creator jumping into the space every few minutes! So what is the role of social media in this booming sport? Holly, aka PadelWithHolly, has just celebrated 1 year of her page, where she's known for sharing informative content on UK padel, including club and apparel reviews, events and even how to book your games using the different Apps. A truly positive light in the UK padel scene, Holly provides her view on why social media is so key in driving the sport forward and connecting people together, as well the challenges she faces and difficult conversations it brings up. 
 
A Question of Padel: Asking padel's big questions, one episode at a time. 

Episode 1: How do you build a padel business? With Max England

The question: How do you build a padel business?
Hosted by Emily Kilner, a padel presenter, host and commentator, we chat to Max England. Known for bringing a padel business to Lord Sugar's attention on BBC's The Apprentice, he is a driving force in UK padel, both for his racket brand (MaxPadel) and his ambitions for a new club business. Sharing his transition from tennis into padel, his trial and error phase with rackets, and the challenges he's now facing with building a club, host Emily Kilner digs deeper into how to actually build a padel business.